Was your inbox flooded with emails from businesses wishing you a happy thanksgiving, promoting Black Friday sales, and reminding you about Cyber Monday deals?
You and your crowded inbox are not alone considering how many emails were sent by companies:
Thanksgiving: 95 million emails
Black Friday: 116.5 million emails
Cyber Monday: 106 million emails
The communication onslaught isn’t limited to just emails either—brands sent 68% more SMS on Black Friday and 47% more during the Black Friday weekend (Thanksgiving Day through Cyber Monday).
And it’s only the beginning for a lot of communication clutter coming our way over the holidays; and for good reason: 68% of Americans report they pay more attention to emails from companies during the holidays. So it’s no surprise that sends on Black Friday increased 28% and on Cyber Monday increased 30%, hence those jaw-dropping numbers above.
But your inbox doesn’t tell the whole story—there are more emails that were sent but didn’t actually reach your inbox (check your spam folder if you dare). This is where email deliverability becomes vital to your email strategy’s success. Deliverability divides how many emails reach the recipient’s inbox, as opposed to their spam folder, by the total number of emails sent; whereas email delivery rate only measures the successful transmission of an email from the sender to the recipient’s mail server.
If your business is just measuring email delivery rate, you could inadvertently be sending all your messages into your recipients’ spam folder. It happens more often than you might think: research shows that nearly 56.5% of all emails throughout the year were marked as spam in 2022.
And this isn’t only a concern for promotional or marketing emails—organizations have a lot to communicate to their customers about over the holidays. From adjusted business hours, event reminders, updated policies, and more, successfully communicating to consumers is crucial not just for revenue but customer relations as well. Considering 81% of consumers believe communications are important to their overall experience with a company, making sure your messages reach their intended destination is extremely important all year round.
Retain ensures that your emails reach their intended destination thanks to our email delivery and deliverability rates consistently beating industry standards. With your brand’s emails competing against millions of others, cut through the clutter and don’t leave deliverability up to chance.
You and your crowded inbox are not alone considering how many emails were sent by companies:
Thanksgiving: 95 million emails
Black Friday: 116.5 million emails
Cyber Monday: 106 million emails
The communication onslaught isn’t limited to just emails either—brands sent 68% more SMS on Black Friday and 47% more during the Black Friday weekend (Thanksgiving Day through Cyber Monday).
And it’s only the beginning for a lot of communication clutter coming our way over the holidays; and for good reason: 68% of Americans report they pay more attention to emails from companies during the holidays. So it’s no surprise that sends on Black Friday increased 28% and on Cyber Monday increased 30%, hence those jaw-dropping numbers above.
But your inbox doesn’t tell the whole story—there are more emails that were sent but didn’t actually reach your inbox (check your spam folder if you dare). This is where email deliverability becomes vital to your email strategy’s success. Deliverability divides how many emails reach the recipient’s inbox, as opposed to their spam folder, by the total number of emails sent; whereas email delivery rate only measures the successful transmission of an email from the sender to the recipient’s mail server.
If your business is just measuring email delivery rate, you could inadvertently be sending all your messages into your recipients’ spam folder. It happens more often than you might think: research shows that nearly 56.5% of all emails throughout the year were marked as spam in 2022.
And this isn’t only a concern for promotional or marketing emails—organizations have a lot to communicate to their customers about over the holidays. From adjusted business hours, event reminders, updated policies, and more, successfully communicating to consumers is crucial not just for revenue but customer relations as well. Considering 81% of consumers believe communications are important to their overall experience with a company, making sure your messages reach their intended destination is extremely important all year round.
Retain ensures that your emails reach their intended destination thanks to our email delivery and deliverability rates consistently beating industry standards. With your brand’s emails competing against millions of others, cut through the clutter and don’t leave deliverability up to chance.