In the U.S., more than one in five people speaks a language other than English at home, while more than one in 10 speaks Spanish. Spanish is followed by Chinese with nearly 3.4 million speakers at home and Tagalog with 1.7 million speakers at home. Those who successfully account for different language preferences in their customer communications are more successful at engagement and retention.
Using an optimized digital communications strategy to engage customers means you can meet them on the channels and at the times they prefer, and with messages designed to resonate with them. If your customer is one of millions of Americans who speaks a language other than English at home, you want to continue those communications in the preferred language whether you are using a vendor or managing engagement in house.
You already made it easy for your customers to sign up in their preferred language, so why wouldn’t you offer that option throughout their experience with your brand? Enter Retain by TrueML Products, which now offers clients who communicate with their customers in other Latin-based languages the capability to continue those communications via email and SMS in their preferred language.
Retain clients can easily indicate the preferred communication language of their customers at the account level in their placement file or through the platform’s API. This indication, along with your translated content for digital communications, provides direction for Retain’s optimization engine to select and send appropriate communications to each account.
When your goal is informing and engaging your customers, communicating consistently in their native language can remove a major barrier, ease tensions and make it easier for them to work with you, including with past-due accounts in repayment. Ensuring every customer receives communications they can understand also creates a positive experience with your brand, making them more likely to become loyal, repeat customers and recommend your business to friends and family.
Don’t miss easy opportunities to improve your bottom line simply because of failure to communicate effectively. Connect with us today to learn more about Retain’s multiple language capabilities and how they can contribute to your repayment success.
Sources:United States Census Bureau
Using an optimized digital communications strategy to engage customers means you can meet them on the channels and at the times they prefer, and with messages designed to resonate with them. If your customer is one of millions of Americans who speaks a language other than English at home, you want to continue those communications in the preferred language whether you are using a vendor or managing engagement in house.
You already made it easy for your customers to sign up in their preferred language, so why wouldn’t you offer that option throughout their experience with your brand? Enter Retain by TrueML Products, which now offers clients who communicate with their customers in other Latin-based languages the capability to continue those communications via email and SMS in their preferred language.
Retain clients can easily indicate the preferred communication language of their customers at the account level in their placement file or through the platform’s API. This indication, along with your translated content for digital communications, provides direction for Retain’s optimization engine to select and send appropriate communications to each account.
When your goal is informing and engaging your customers, communicating consistently in their native language can remove a major barrier, ease tensions and make it easier for them to work with you, including with past-due accounts in repayment. Ensuring every customer receives communications they can understand also creates a positive experience with your brand, making them more likely to become loyal, repeat customers and recommend your business to friends and family.
Don’t miss easy opportunities to improve your bottom line simply because of failure to communicate effectively. Connect with us today to learn more about Retain’s multiple language capabilities and how they can contribute to your repayment success.
Sources:United States Census Bureau